💡In The Spotlight:

Yesterday, we talked about Presuasion

Here’s the big idea:

Presuasion is all about getting people pretty much SOLD before they even see the offer.

Why?

Because they’re not buying a product—they’re buying a solution.

And your job as a marketer is to position your product as the obvious answer to their problem.

Here's The Template:

“You’re sick of [undesired results]. But you [desire results]. So it’s time you met [Specific Product].”

Let’s see this bad boy in action:

“You’re sick of tossing and turning all night. But you need deep, rejuvenating sleep to power through your day. So it’s time you meet the Memory Foam Mattress - the only mattress scientifically designed to cradle you in comfort and eliminate restless nights for good.”

Boom.

See what happened there?

Why This Template Works

1. It Hits the Pain Point
   “Tossing and turning all night.” It’s relatable, it’s specific, and it drags their biggest frustration into the spotlight. If they’ve been lying awake at 3 a.m. scrolling through their phone, this line speaks directly to them.

2. It Dangles the Dream
   “Deep, rejuvenating sleep.” This taps into their ultimate desire—a blissful night of rest that leaves them feeling like a million bucks the next morning.

3. It Makes the Mattress the Hero
   “Memory Foam Mattress” isn’t just a product—it’s the solution. The wording (“scientifically designed,” “cradle you in comfort”) makes it sound like the answer they’ve been desperately searching for.

How People Get Pre-Sold

By the time they hit your ad, they’re already primed:

• They know their problem (crappy sleep).

• They know what they want (better sleep).

• Now, thanks to your presuasive copy, they know your product delivers it.

It’s no longer a question of if they’ll buy

It’s a matter of how soon.